Setting New Standard For 5G Connectivity

From left are U Mobile chief technology officer Woon Ooi Yuen, chief consumer business officer Navin Manian, and chief business officer How Lih Ren

U Mobile has introduced a suite of 5G services powered by AI-driven 5G standalone network.

The company said that this will give users smarter, more reliable connectivity rather than simply faster speeds.

U Mobile chief consumer business officer Navian Manian said expectations around connectivity have shifted significantly in recent years.

"Consumers today care more about speed and data than ever before, but beyond that, they expect reliability wherever they are — whether at crowded venues such as concerts and football stadiums, transport hubs or while travelling abroad.

The new plans introduce several industry-first features, including Ultra5G Priority Pass, which allows users to activate prioritised network access during periods of congestion such as large events.

They also come with built-in security protection against phishing SMS, fraudulent calls and unsafe websites, addressing growing concerns over cyber threats.

Navian said connectivity today goes beyond basic usage, forming the backbone of travel, work and everyday digital experiences.

"Whether it is reliable connectivity at home, seamless usage while travelling, or protection against scams, consumers want a complete experience — not just a mobile plan," he added.

Meanwhile, U Mobile chief business officer How Lih Ren said businesses require a different level of network performance as digital operations become increasingly critical.

"At the heart of our approach is a simple belief — not all network traffic is equal. Businesses need assurance that their operations will not be disrupted, especially during peak periods," he said.

To address this, U Mobile introduced Ultra5G Reserve, a dedicated network priority feature for enterprises that offers up to four times better performance by prioritising business-critical data.

The enterprise plans also include built-in intelligent security, seamless international connectivity and high-capacity data offerings, alongside additional services such as business fibre, dedicated internet access and Internet of Things (IoT) solutions.

How said the focus is on delivering tangible outcomes rather than just connectivity.

"We are moving towards a model centred on business performance, where security is embedded, connectivity is seamless and reliability is prioritised," he added.

Commenting on the AI-driven 5G standalone network, U Mobile chief technology officer Woon Ooi Yuen said said the service has achieved 80 per cent coverage of populated areas nationwide.

The network has also been recognised as Malaysia's fastest 5G network and for best 5G availability.

"As we continue to expand, we are laying the groundwork for a digital future that is faster, safer and more resilient," he said.

Source: www.nst.com.my