Interview with David Chia, Chairperson of the Smart Automation Industry Group

Interview with David Chia, Chairperson of the Smart Automation Industry Group at Singapore Manufacturing Federation.


Mr. David Chia is currently the Managing Director of Beckhoff Automation, responsible for the sales and business development in Southeast Asia. He has started his career in the Industrial Automation and Controls industry more than 20 years ago and had multiple function experiences with the market leaders from Germany and the US.



David works actively with the local business associations to push the envelope on industrial developments. He is Chairperson for Smart Automation Interest Group in the Singapore Manufacturing Federation, Assistant Secretary in the Singapore Industrial Automation Association, and a member of the Singapore Standards Tech Comm that looks into the standards for smart manufacturing. He is also Chief Expert for the Industrial Controls trade in the Worldskills Singapore competition. Since 2019, he has been appointed as Head of OPC Hub ASEAN by OPC Foundation to promote, educate and implement OPC technologies specific to Industry 4.0.


Given his knowledge and expertise in the field, he often works with educational institutions to share his passion for technology and the marvels of what engineering brings. David believes in the importance of growing the ecosystem as we all benefit through collaboration and cooperation, and healthy competition.

1. Congratulations David on your recent appointment as the Chairperson of the Smart Automation Industry Group at Singapore Manufacturing Federation. Perhaps you would like to share a bit about your roles and responsibilities as the Chairperson and what is the vision that you have undertaking this steering role?

Singapore Manufacturing Federation is a collection of more than 5,000 member companies, and al