The Digital Travel Technology Association of Malaysia (DiTTAM) has welcomed the 12th Malaysia Plan.
Its president Rohizam Md Yusoff said DiTTAM looked forward to assist the government, agencies, and tourism stakeholders to implement initiatives to boost digitalisation and advance technology adoption under the 12MP.
"The strategies on the Digital Economy in 12MP is in line with DiTTAM's mission and also at the world level," he said in a statement today.
Rohizam said the 12MP was poised to be the prime mover to accelerate the Industrial Revolution 4.0 (4IR) for all industries.
"The Covid-19 pandemic has changed how businesses and governments function and how people work, interact and manage their lives. It has also accelerated the need to adopt digitalisation and 4IR technologies."
He said to stay relevant the association encouraged its players to leverage and embrace technology, digitalisation and niche capabilities.
"Innovative projects, initiatives and partnerships are urgently needed."
Rohizam further said the 12MP coincided with World Tourism Day and both their themes were similar.
"Its objective for 'A Prosperous, Inclusive, Sustainable Malaysia' as the start of a new phase in Malaysia's development augurs well with the World Tourism Day 2021 theme that is 'Tourism for Inclusive Growth'," he added.
He said DiTTAM would be also be organising the Virtual Asean Travel Technology Conference & Exposition on 23 - 25 November 2021 with the theme "Tourism 4.0 towards Digital Civilisation".
Experts and exhibitors from all the ASEAN countries will be invited to participate in the three-day event.
The subjects discussed include Digital Readiness, Policies and Transformation, Financial Technology, Smart and Sustainable Tourism, IR 4.0 technologies and industry best practices.
"In times of difficulty the spirit of inclusiveness is needed to ensure the ASEAN region's tourism industry is able to prosper again. Malaysia is taking the lead to study and propose the digital transformation strategy for the tourism industry that is in line with the 12MP," he said.