top of page

Universal Robots Hosts First Virtual Collaborative Robots Exhibition & Conference in Asia-Pacific

Gain actionable insights on flexible and cost-effective automation solutions addressing post-pandemic ROI and safety challenges for small and & medium businesses

Universal Robots (UR), Denmark-based collaborative robots (cobots) technology market leader, today announces Asia-Pacific’s first and largest collaborative robots virtual expo “WeAreCOBOTS APAC”, to be held from 6 to 8 October 2020, 10 am to 6:30 pm daily (GMT+8).

The virtual expo "WeAreCOBOTS APAC" presents an opportunity for practitioners and factory owners in Malaysia to meet with automation industry leaders and cobot experts from different countries online. Over three days, participants can attend cobot demonstrations by exhibitors, listen to enriching keynotes from industry experts on overcoming manufacturing challenges in Asia-Pacific, and find actionable answers on cobot applications in the live Question-and-Answer (Q&A) sessions. Registration is free for anyone who is interested at

Learn from the Best from the Comfort of Anywhere

Business owners, leaders, and practitioners who are interested in using cobots for their operations, can conveniently learn more about cobots by attending numerous keynotes online with live Q&As, and participating in ongoing discussions during, and after the event.

Luminaries from Asia-Pacific speaking in this event include Dr Yeong Che Fai, robotics visionary and inventor from Malaysia and associate professor in Universiti Teknologi Malaysia as well as director of DF Automation & Robotics. He is a winner of more than 50 national and international awards. Dr Yeong will be featured on 6 October 2020, 1.00pm alongside Universal Robots’ President Jürgen von Hollen and Asia-Pacific Regional Director James McKew to present post-pandemic state of manufacturing and how companies in Asia can stay competitive amidst new economic challenges, as well as health and safety concerns.

Main topics presented by various experts include:

• Future-Proofing Assembly Processes with Human Robot Collaboration

• Joining the Fast Lane: Using Cobots to Achieve Automotive Manufacturing Excellence

• Continential’s Journey: Enabling Zero Downtime

• Optimising your collaborative robot deployment

For more details of the agenda, please visit

The expo programme also features presentations and ‘live’ demonstrations on cobot maintenance and programming, and many new ways cobots are quickly being deployed to address the COVID-19 crisis, including area disinfection and the manufacturing of test kits. Participants can learn how cobots address challenges in productivity, quality, machine usage, and safe distancing from small businesses to large production facilities. The virtual expo also allows participants to download digital brochures.

Universal Robots, along with exhibitors including Alstrut, CKD, OnRobot, Piab, Robotiq, SCHUNK, SICK, SMC Corporation, Zimmer Group, will be showcasing cobot applications such as assembly, finishing, materials handling, machine tending, quality inspection and more.

During this event, participants will also learn about the largest and most comprehensive cobot ecosystem with over 250 components and application kits from more than 400 approved commercial developer companies in the Universal Robots Plus (UR+) programme.

Smart Manufacturing Answers for Small & Medium Enterprises (SME) in Asia-Pacific

This virtual expo is especially geared for SMEs, providing actionable insights with minimum expenditure in light of COVID-19. There is no need for travel, accommodation and other ancillary costs, and SME owners and leaders can harness all the insights and answers from the comfort of anywhere.

Cobots can be easily and safely added into existing factory layouts and production workflows, with very short testing and set up time, to reduce human interaction especially in resource and employee-strapped SMEs. Already, Asia-Pacific SMEs and larger enterprises alike have turned to cobots to handle repetitive, dull, dangerous, dirty and difficult tasks successfully.

Shruti Engineers, a 10-person manufacturing company in India, achieved 75% production increases after installing a cobot. TCI, a 100-person plastic injection molding company in New Zealand, was able to achieve cost savings and achieved return of investment six months after introducing a cobot in the production process. Successful Asia-Pacific cobot adopters include: Beijing Bai Lear Automotive System in China, Benchmark Electronics in Thailand, BTC Mold in Taiwan, Clearpack Group in Singapore, GKN Driveline in Japan, Hyundae Induction Hardening Heat Treatment in Korea, New Engineering Works in India, Nippon Zettoc in Japan, PT JVC Electronics in Indonesia, Tsung Shih in Taiwan, VMIC in Vietnam and many more. For more such successes, please visit

“Manufacturers are faced with a multitude of challenges today, ranging from production efficiency, aging population, health and safety concerns, to keeping up with the Industry 4.0 revolution. The COVID-19 crisis has pushed the region into a hyperdrive of technological adoption. Business owners in Asia-Pacific are exploring reshoring options to prevent business disruptions due to supply chain disruptions, as well as designing flexible and adaptable automation solutions for rapid changes in demand. Cobots are viable solutions in both situations. We hope this expo can immediately support more manufacturers in Malaysia assess new solutions which are cost-efficient, easy to implement, and improve profitability quickly," said James McKew, Regional Director Asia-Pacific, Universal Robots.

About Universal Robots

Universal Robots (UR) was founded in 2005 to make robot technology accessible to all by developing small, user-friendly, reasonably priced, flexible collaborative robots (cobots) that are safe to work with. Since the first cobot was launched in 2008, the company has experienced considerable growth with the user-friendly cobot now sold worldwide. The company, which is a part of Teradyne Inc., is headquartered in Odense, Denmark, and has regional offices in the United States, Germany, France, Spain, Italy, UK, Czech Republic, Poland, Hungary, Romania, Russia, Turkey, China, India, Singapore, Japan, South Korea, Taiwan and Mexico. In 2019, Universal Robots had revenues of USD 248 million. For more information, please visit


bottom of page