New logo and brand proposition aspires to empower sustainable progress as
JLand celebrates 50 years of heritage
Johor Land Berhad (JLand), the real estate development arm under Johor Corporation’s (JCorp) Real Estate & Infrastructure business, has announced its next phase of expansion plans in conjunction with the launch of its new brand identity. JLand’s new logo and brand proposition of “Enhancing Wellbeing, Enriching Community” aptly signifies its next chapter of strategic portfolio growth in residential, commercial and industrial developments to capture a wider reach of markets, as well as cater to anticipated demand on real estate based on evolving demographic dynamics. The launch event was officiated by YB Dato’ Haji Mohd Noorazam bin Dato’ Haji Osman, Datuk Bandar Johor Bahru.
YBhg Datuk Syed Mohamed Syed Ibrahim, President and Chief Executive of JCorp and Chairman of JLand said, “Through the past five decades, Johor Land has contributed to many firsts in transforming the Johor’s real estate landscape. Today, we have the golden opportunity to raise the bar by building innovative and sustainable projects, setting a standard that will benefit the present and future generations.”
“Moving forward, we must be innovative; it’s not an option. It is imperative that we must quickly and earnestly embrace and deploy proptech in our operations. In order to ensure not just JLand’s sustainability for years to come, I urge you to reimagine a new Johor Land. To future-proof JLand. To ensure that JCorp via Johor Land will be able to further contribute to the economic development of the State while maintaining the entrepreneurial spirit that has driven Johor Land’s success,” added Datuk Syed.
Encik Mohd Yusof bin Ahmad, Executive Director of JLand said, “As we set our vision forward for the future, JLand’s refreshed identity and renewed proposition of “Enhancing Wellbeing, Enriching Community” signifies our commitment to evolve with the times and implement innovation that truly matters; as well as to expand our offerings, reach and impact in catering to the needs and wants of our customers, partners, communities and other stakeholders.”
“For our next chapter, we will be embarking on a targeted development strategy in pursuing development projects, as well as diversifying our asset portfolio into residential, commercial and industrial real estate. Through strategic collaborations with corporate and community partners, JLand is vested to create, implement and deliver on meaningful innovative solutions that encapsulate the best of digital technologies whilst embedding sustainability across the value chain. This will be our sustainable growth model moving forward as we continuously strive to create liveable and connected ecosystems for the community, residents and enterprises, in line with our mission pillars of Uplifting Community, harnessing Innovative Solutions, and empowering Sustainable Lifestyles,” added Encik Mohd Yusof.
A key track for JLand’s brand evolution is its expansion into strategic portfolios and markets. Leveraging the growth of the industrial real estate sector, JLand will spearhead the development of Sedenak Technology Valley, primarily with the launch of a 325-acre Discovery City pilot phase in 2023. Sedenak Technology Valley is a 7,290-acre integrated development set to be driven by digital technologies and underpinned by environmental, social and governance (ESG) principles, in paving the way for advanced industries, communities and ecosystems.
JLand also unveiled strategic plans for some of its flagship development projects in the State. Bandar Tiram township will see the development of 28 acres of Tebing@Bandar Tiram by early 2023, emulating the nature-inspired, enterprise-friendly and community-centric elements and success of its Bandar Dato’ Onn predecessor.
Further, Bandar Dato’ Onn will also undergo re-masterplanning to augment its proposition as a wellness destination for all lifestyles and lifecycles, alongside a new development for Green Landed Residences in 2024. JLand will also spur urban rejuvenation initiatives for Arena Larkin, a 235-acre next-generation urban hub in Larkin District, including the development of Central Park’s pilot phase, which is the commercial and retail hub within Arena Larkin by 2024.